Time Spent on Twitter Soars by Over 3,700%.
Nielsen published a report that examines time spent on multiple Social and Micro Networks. The study compares total minutes in April 2009 compared to April 2008. According to Nielsen, total minutes spent on social networking sites have increased 83 percent year-over-year.
Twitter, the social media darling, experienced extraordinary growth in the last year with total time spent up by over 3,700%. While currently ranked 5th, Twitter’s dramatic groundswell is the most notable on the list followed by Tagged.com, a five year old social network that experienced a 1,000% year over year increase in engagement.
Time spent on Facebook, the popular network that now boasts a $10 billion valuation, increased nearly 700 percent year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009.
MySpace clocked in at a very distant second place with just under 5 billion minutes. Out of 10 companies on the list, MySpace is one of the only two that showed a decline in time spent. From 2008 – 2009, time spent on MySpace is down 31% and Gaia Online also saw a 17% reduction.
Other notable entries include My Yearbook (up 105%) and LinkedIn (up 69%).
