The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted its annual in-depth study on the usage of social media by the fastest-growing corporations in the US. This new study revisits the Center’s work on the Inc. 500 social media usage for the eighth consecutive year, making it a valuable and rare longitudinal study of corporate use of new communication tools.
The Inc. 500 comes from the list of the fastest-growing private US companies compiled annually by Inc. Magazine. For details about the 2014 Inc. 500 and the complete directory of the included companies, please visit Inc. Magazine’s website at www.Inc.com.
Positive word of mouth has always been treasured as the golden ingredient for any successful brand, but as the world continues its relentless shift online, just how valuable are words in the digital age?
Find out with thanks to this infographic from Yokoco.
“Who uses the Internet and what for?” Watch the video and see how countries compare.
The 2015 edition of the Global Entrepreneurship Index (GEI)—which measures the quality and scale of small-business startup activity—was released to coincide with Global Entrepreneurship Week and the Global Entrepreneurship Network together with the Global Entrepreneurship and Development Institute (GEDI Institute) partnered on the research of the index—access the 10mb pdf report here after input of name and e-mail address.